Posts Tagged ‘Kindle’

Recently I’ve been seeing Kindle ads which show people lying on the beach. One ad (the first I saw) shows two people in bright red beach chairs and when I first saw it I could not figure out what it was that bothered me about the ad. The second time I saw it suddenly what was wrong slammed me in the head! The color. Here was this beautiful beach scene with all this color and then the focus on the dull dark-grey and white text of the Kindle screen.

The more recent ad shows two people: one with a Kindle and one with what I suppose to be an iPad and the guy with the iPad asks the gal how she can read in this bright light and she explains that her’s is a Kindle.

For me, somehow this feels like the Kindle folk protest too much. They’re trying to compare the reading experience of the Kindle to the reading experience of the iPad and I suppose they’re correct but I can’t get past the contrast of the dull Kindle screen and the bright scene.